The future of tourism: Society. Nature. Technology.

I hate AI. I hate that 90% of all online content is already made by AI, and that 99.99% soon will be.
And yet I use it every day.

Twenty years ago, I studied linguistics, without realizing that I was already exploring artificial intelligence.
Linguistics is about how language forms and meaning emerges. That theory is now the foundation of today’s language models.

This talk connects language, media, and technology with the future of tourism, and what it means to stay human in an automated world. I have done a lot of different things in tourism, and a lot of different things in tech.

Key themes:

• AI and human creativity

• Future signals and travel innovation

• The intersection of nature and technology

• Why the humanistic matters more than ever